Top 5 Reasons a Fractional CMO is Key to Successful CRM Implementation
CRM (Customer Relationship Management) is not just a software tool—it is the digital backbone of any organisation's customer-facing functions. Whether it’s tracking leads, managing customer support tickets, or running targeted marketing campaigns, CRM plays a central role in business growth. But even the best CRM platform will fail if the underlying processes it’s meant to support are not strong or clearly defined. This is where a Fractional CMO (fCMO) adds immense value. A fCMO isn’t just a marketing strategist on a part-time retainer—they are a business leader who can align marketing, sales, and customer support functions around a common objective: revenue growth and customer satisfaction . A core part of this alignment today comes from driving successful CRM implementation and adoption. Let’s understand how a fCMO can lead a CRM initiative from a business standpoint and not just a technology perspective. Process Before Platform: Strengthening the Foundation A Fractional C...