CSR in Sports in India: Unlocking the Potential of Corporate Investment in Sports Ecosystem
Corporate Social Responsibility (CSR) has evolved as a vital tool for Indian companies to contribute to the country's socio-economic growth. While sectors like education and healthcare have dominated CSR investments, sports remain a less tapped thematic area despite its potential to foster national pride, youth development, and societal well-being. In recent years, there has been a growing realization that CSR in sports can significantly boost the Indian sports ecosystem, but it still faces challenges compared to traditional CSR areas. As per schedule VII, CSR in sports includes training to promote rural sports, nationally recognized sports, paralympic sports and Olympic sports. The scope of activities also includes creation and maintenance of sports infrastructure, upgradation and renovation of existing sports facilities, and sports science support including setting up of gymnasiums and rehabilitation centres. CSR Spending on Sports As per FY 2022-203, total spending on sports s...