Brand and Technology-Centric Fractional CMO Services for a Real Estate Crowdfunding Platform
About the Project : Customer Property Investment Crowdfunding Platform Industry PropTech Opportunity Collaborate with founding teams and agencies to craft a dynamic, tech-driven brand identity. Provide strategic guidance on the mobile app's UI and UX. Identify and vet marketing and technology vendors to enable brand launch. Solutions Brand Strategy Consulting Brand Identity Brand Purpose Buyer Persona Brand Assets Evaluation and Selection of Marketing Technology Vendors Evaluating P.R. Agencies Selection of CRM and Marketing Technology Platforms Results Modern fintech focused brand identity created targeting new age investors. Mobile app and technology platforms have been successfully completed in collaboration with our selected tech partner and agency. Cross Channel customer engagement & retention platform selected to power customer communications. The primary brief was to establish and position the company as a tech-driven, modern investment platform tailored for new-age cu...
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