ThinkCap Advisors

AI-driven search tools are growing rapidly, but traditional search still dominates overall traffic. Recent data shows that ChatGPT commands roughly 80% of “AI search” market share searchenginejournal.com, reflecting its explosive growth. However, Google and other search engines still handle the vast majority of total queries (Statcounter reports ~84.7% share for Google worldwide in mid-2025 gs.statcounter.co m). Industry analysis confirms that most people continue using search engines and social media for information semrush.com  gwi.com. In other words, AI platforms are gaining users quickly (e.g. ChatGPT weekly active users grew 8× to ~800 million in early 2025 semrush.com ), but SEO on Google and Bing remains crucial for visibility. The surge in AI search has implications, but SEO fundamentals still matter. Semrush research suggests AI-based search traffic could overtake traditional search by around 2028 semrush.com, yet it also finds that traditional SEO techniques drive AI vis...

Building a strong brand is essential for any SaaS company looking to differentiate itself amongst its competitors. However, many SaaS companies make critical branding mistakes that can weaken their positioning, reduce customer trust, and impact growth. Below, we outline key mistakes to avoid and discuss how a Fractional CMO and a marketing consulting firm can play a pivotal role in developing a robust SaaS brand. Lack of a Clear Brand Strategy One of the biggest mistakes SaaS companies make is failing to define a brand strategy. A well-crafted brand strategy ensures that a company has a strong foundation in place, including: Developing a Customer Persona and Defining Target Audience : Understanding your ideal customer profile is crucial. For instance, A fintech SaaS brand targeting young investors aged 20 to 45, should cater to their financial aspirations, tech-savviness, and trust concerns. The brand should reflect reliability, ease of use, and security. Visual Identity and Brand Colo...