A Complete Guide to CRM Audits and CRM Licence Cost Reduction Customer Relationship Management systems are essential for modern businesses, but many organizations overspend significantly on CRM licenses. Companies often purchase premium licenses for users who barely log in or only need basic read access. Through comprehensive CRM audits and strategic license optimization, businesses can reduce costs by 30-50% while maintaining full operational efficiency. Why CRM License Optimization Matters CRM platforms like Microsoft Dynamics 365, Salesforce , and others operate on tiered licensing models where costs scale dramatically based on user capabilities. A full enterprise license might cost $95-150 or more per user monthly. When multiplied across hundreds of users, the financial impact becomes substantial. The problem? Most organizations assign licenses based on job titles rather than actual usage patterns. Sales managers receive premium licenses when they primarily view dashboards. B...