CSR Consulting: CSR Thematic Areas & Spending FY 2022-23



 

Comments

Post a Comment

Popular posts from this blog

How to Choose the Best CRM Software in 2025

Image
  Most articles on CRM selection begin with textbook definitions of what a CRM is, listing features like contact management, lead tracking, and customer service. Many are written by CRM software companies pushing their own platforms. They talk about types of CRMs —operational, analytical, collaborative—and walk readers through a generic list of what a CRM "can do." But they often ignore the critical ground realities: What are your real business needs? Have you involved the people who will use the CRM? Are you prepared for hidden costs buried in CRM pricing tiers? Have you accounted for adoption challenges post-implementation? Unlike typical software-driven articles, this guide takes a business-first approach. As a CRM consulting services firm with deep domain expertise, we focus on helping organizations choose CRM solutions that truly align with their processes, people, and long-term goals. In this article, we walk you through the critical questions to ask before evaluating ...
Read more

7 Marketing Strategies for Established SaaS Businesses - 2025

Image
For SaaS companies that have successfully established a foothold in the market and secured paying customers in their initial years, revisiting and refining their marketing strategy is not just important—it’s essential for sustained growth and relevance. As these companies transition from startup to scale-up, the focus shifts from acquiring early adopters to building a scalable, predictable, and enduring business model. An evolving marketing strategy enables SaaS businesses to align their efforts with: Revisit Your Buyer Persona: Understanding the current sales patterns can influence future customer acquisition and retention strategies. Analyzing the customer profile provides crucial insights into the evolution of your customer persona and the industries adopting your product. This data serves as a foundation for tailoring marketing strategies, enabling you to refine messaging and create targeted content that resonates with specific buyer personas and industry segments. By understand...
Read more

A Complete Guide to CSR-1 Registration for CSR Funding in India

Image
Corporate Social Responsibility (CSR) in India has evolved from a voluntary activity into a structured, regulated obligation for certain companies. Under the framework of the Companies Act, 2013 and the associated CSR Rules, a key requirement for organizations intending to receive CSR funds is the mandatory registration through Form CSR-1. This blog serves as a detailed guide to understanding who needs to apply, why it’s essential, the legal framework, procedural details, documentation, and practical challenges in obtaining CSR-1 registration. Why CSR-1 Registration Is Crucial Historically, companies had often reported difficulties in ascertaining track record and capacity of an implementation agency (AI)/NPO, to undertake CSR activities to their satisfaction. In order to aid companies, the government introduced the idea of registration of IAs with the Ministry of Corporate Affairs (MCA) so that there emerges an authentic and reliable list of implementation partners for companies to se...
Read more