Guide to B2B SaaS Marketing Budget: Structure, Strategy, and Execution
Marketing is the lifeblood of any B2B SaaS company’s growth strategy. With fierce competition and long sales cycles, a well-structured marketing budget can be the difference between achieving growth and stagnation. This article delves into the various heads of marketing spend for B2B SaaS companies, outlines how to create a budget, the role of the Chief Marketing Officer (CMO) or a Fractional CMO, and the importance of tracking and aligning marketing expenses with the company’s Go-To-Market (GTM) strategy. Understanding the Key Marketing Spend Areas for B2B SaaS Companies 1. Marketing Assets Marketing assets forms the foundation of your SaaS company’s communication and lead generation efforts. They include: Website Development : A SaaS website should offer product demonstrations, clear pricing plans, case studies, and a seamless user experience. Content Marketing Assets : E-books, white papers, blog posts, and product guides that engage customers and demonstrate expertise in the ...