How to Choose the Best CRM Software in 2025
Most articles on CRM selection begin with textbook definitions of what a CRM is, listing features like contact management, lead tracking, and customer service. Many are written by CRM software companies pushing their own platforms. They talk about types of CRMs —operational, analytical, collaborative—and walk readers through a generic list of what a CRM "can do." But they often ignore the critical ground realities: What are your real business needs? Have you involved the people who will use the CRM? Are you prepared for hidden costs buried in CRM pricing tiers? Have you accounted for adoption challenges post-implementation? Unlike typical software-driven articles, this guide takes a business-first approach. As a CRM consulting services firm with deep domain expertise, we focus on helping organizations choose CRM solutions that truly align with their processes, people, and long-term goals. In this article, we walk you through the critical questions to ask before evaluating ...