Powering Customer Communication with Salesforce Based Messaging App for Real Estate
Company Background Our client is amongst the leading and well respected developers in the Indian real estate industry. The company is into diverse real estate portfolio of homes, schools, hotels, restaurants, retail spaces, commercial spaces and business centres. Business Challenge The real estate company uses Salesforce CRM system to house critical customer data but faced significant operational hurdles due to a lack of integrated communication capabilities. Key Pain Points: • Communication Delays and Inefficiencies: The company experienced significant delays and inefficiencies in delivering key project updates, such as booking confirmations, payment reminders, ownership changes, and possession notices. • Manual Processes: Critical client communications, including payment dues and registration updates, were handled manually via emails or calls. Since the messaging app was not built within the Salesforce CRM software , it was difficult to export data to initiate custo...