What Is a CRM Software Customer Relationship Management (CRM) refers to technology platforms and business strategies used by organizations to manage, analyze, and improve interactions with existing and potential customers. Modern CRM systems serve as centralized repositories for customer data, integrating sales, marketing, and customer service functions into one unified platform. CRM systems enable organizations to: Track customer interactions across multiple touch-points Automate routine sales and marketing processes Analyze customer behaviour and purchase patterns Improve forecasting accuracy and pipeline visibility Deliver personalized customer experiences at scale How CRM Assists Companies Research demonstrates measurable returns from CRM adoption. Organizations implementing CRM systems report a 29% increase in sales, 34% improvement in sales productivity, and 42% increase in sales forecast accuracy. The typical return on investment stands at $8.71 for every dollar inv...