ThinkCap Advisors

 

  A CSR thematic area is the most important constituent of a company’s CSR strategy. It defines the theme and series of activities in which the organization will do CSR spending, run programs & create the desired social impact and related upliftment. As per the Companies Act 2013, a thematic area qualifies for CSR spending if it is listed as part of activities under the Schedule VII of section 135 of the Companies Act. Activities Permitted Under CSR Activities which may be included by companies in their Corporate Social Responsibility Policies are as follows Eradicating hunger, poverty and malnutrition Promoting health care including preventive health care and sanitation and making available safe drinking water. Promoting education, including special education and employment enhancing vocational skills Promoting gender equality & empowering women Ensuring environmental sustainability Protection of national heritage, art and culture Measures for the benefit of armed forces v...

 

Introduction Two crucial assets in your SaaS marketing strategy that help you connect with your target audience and complete the information loop — from communicating the value proposition to customer onboarding are explainer videos and product demos. Both types of videos serve unique purposes and can significantly enhance your marketing efforts when used appropriately. The Role of Video Content in SaaS Marketing According to Synthesia, an AI video communications platform, 96% of people have watched an explainer video to learn more about a product or service. For SaaS companies, where products often involve intricate functionalities and features, videos can simplify user education and create customer engagement. Explainer Videos Explainer videos are a vital asset in SaaS marketing, particularly effective at the top of the marketing funnel. These short, engaging videos are designed to introduce your SaaS product to the target audience. Ideally created with animations and screen captures...

 

 Technology and CRM systems are not just add-ons; they are essential for driving successful SaaS ABM strategies. When selected carefully and used correctly, marketing technology can significantly amplify outreach and generate positive ROI. Let us help you select the right technology for your SaaS business.

  Introduction B2B SaaS products are often designed for niche market segments. These markets and products are characterized by long sales cycles, multiple stakeholders, complex requirements, and high implementation costs. Given that the market segment is smaller compared to horizontal SaaS offerings, each company must be treated as a specialized customer because the requirements of each company can vary, even within the same market segment. Additionally, companies need to be mapped at an individual level to enable personalized messaging and engagement. What is Account-Based Marketing? Account-Based Marketing (ABM) is a strategic marketing approach where a business tailors its marketing efforts to individual accounts rather than a broad audience. This involves creating personalized campaigns designed to resonate with specific businesses and key stakeholders. By focusing on key accounts, companies can deliver more relevant and effective marketing messages, ultimately driving higher e...

  Introduction The ability to create trial accounts on a B2B SaaS platform remains one of the top mechanisms for attracting potential users, leads, and future customers. It is an excellent way to capture opt-in leads that can be contacted for conversion. For a SaaS startup, the number of trial users is a key metric for attracting potential investors. If these users are also active users who engage with the product, it demonstrates market acceptance and paves the way for an MVP launch. As a  marketing consulting firm  specializing in  SaaS marketing consulting services , we emphasize, that offering a product trial is a crucial element of the go-to-market (GTM) strategy. However, it must be executed well to generate the desired results; otherwise, it can lead to a pool of inactive users or cold leads, resulting in massive buildup of junk data. Tailoring SaaS Trial Strategies to Different Market Segments Having built SaaS marketing strategies for numerous companies, we ...